Sensitive & Itchy Skin

Every formula here was built for the dogs that react to everything — the itchy ones, the ones with dry patches, the ones whose skin flares after a bath in something else.

The shared standard: plant-based cleansers, pH-balanced for canine skin, and no sulfates, parabens, dyes, or synthetic fragrance. Every ingredient is disclosed on the label, because a reactive dog means you need to read one.

Start with the Hypoallergenic Dog Shampoo — colloidal oatmeal and aloe, gentle enough for puppies eight weeks and older. If your dog reacts to botanicals too, the Rinse-Free Paw Cleanser is our one fully fragrance-free formula. For dry patches between baths, the 3-in-1 Balm.

If the itching is constant or the skin is broken, that is a conversation for your vet rather than a shampoo.